Overtone?, Inc., a leading provider of advanced listening systems that deliver real-time customer intelligence to major consumer brand companies, today announced it has been positioned by Gartner, Inc. in the Magic Quadrant for Social CRM. *
According to Gartner, the Magic Quadrant for Social CRM report ?comprises applications with very different approaches for supporting communities of internal users, customers, partners and other stakeholders to assist with sales, marketing and customer services processes for the mutual benefit of enterprises and their customers. The main subcategories of social CRM applications include social monitoring, customer- and partner-hosted communities, enterprise feedback management (EFM), product reviews and sales contacts. The Magic Quadrant for Social CRM according to Gartner responds to the growing interest and investment in social applications to support sales, marketing and customer service business processes. Social CRM application spending will grow at a faster rate than traditional CRM spending.?
?We consider our positioning in the Gartner report confirmation of our mission to enable customers to unlock the power of social media information to improve business performance,? said Craig Brennan, CEO and President of Overtone, Inc.
Brennan added, ?We continue to innovate while we execute on our product roadmap. With the recent launch of OpenMic 5.3 we?re delivering the industry?s first hybrid text analysis engine that combines Overtone?s proven statistical-based natural language processing (NLP) engine with new linguistic capabilities ? delivering the most precise and accurate text classification and sentiment analysis. We continue to advance our clients? ability to accurately and quickly discern the voice of their customers across all direct feedback and indirect channels of communication, including social media.?
*Gartner ?Magic Quadrant for Social CRM? by Adam Sarner, Ed Thompson, Jeffrey Mann, Michael Dunne, Jim Davies, Chris Fletcher, Gene Alvarez, Michael Maoz, June 2010.
About the Magic Quadrant
The Magic Quadrant is copyrighted June 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Garter?s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the ?Leaders? quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide of action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Overtone, Inc.
Overtone, Inc. provides an advanced customer listening solution that out performs simple social media monitoring for many of the world?s leading consumer brand companies including Microsoft, Yahoo!, and Continental Airlines. Overtone?s OpenMic? delivers meaningful customer insights from unstructured customer-generated content enabling strategic decisions and intelligent action. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. For more information, visit http://www.overtone.com
Overtone and OpenMic are registered trademarks of Overtone, Inc.
# # #
Find More Garter Press Releases
No comments:
Post a Comment