On September 1 2010, after more than a decade in business, one of the world's biggest retro lingerie brands, UK-based What Katie Did, launched a website that is entirely US-based, featuring dollar prices, a US returns address, and a Toll-Free telephone number for customer queries. The unveiling of the new website coincides with the release of What Katie Did's eighth collection, which is, as always, packed full of perfectly vintage styled lingerie, shapewear and hosiery; all designed with 1940s and 1950s Hollywood glamour in mind.
From a modest beginning, selling stockings from a small shop in London, UK, owner Katie Halford's dedication and passion for vintage undergarments has lead to the What Katie Did brand becoming known and loved worldwide. Legions of retro fans across the globe now proudly sport her dangerously pointed bullet bras, her high-waisted panties, and her flattering, yet highly practical garter belts and girdles. Every month sees What Katie Did designs inside the pages of another glossy fashion magazine, with Gwyneth Paltrow, Claudia Schiffer and Victoria Beckham just a handful of the super celebrities who have been spotted in What Katie Did within the last year. The well-deserved recognition of Katie Halford's hard work is set only to spread. With customers in the US being second-only in number to those in the UK, opening a site specifically for American customers seemed a logical step, and as of September 1 2010, it became a reality.
Visitors to (http://www.whatkatiedid.us.com) will be able to order items priced in US dollars, ask questions on purchases and returns on a toll-free telephone number, and send returns to a California postal address, thus removing any fear US residents may have over ordering lingerie and shapewear from across the Atlantic Ocean. This news couldn't come at a better time, as the US is currently in the grip of a love affair with all things retro, thanks largely to the popularity of stars like Dita von Teese, and the success of AMC's Mad Men, both of which have caused a resurgence of interest in vintage style and feminine curves. Sales of waist cinchers, girdles and garter belts are on the up, as women covet the hourglass shape of flame-haired bombshell Christina Hendricks, aka Joan Holloway. What Katie Did pride themselves on producing lingerie and foundations in authentic 1940s and 1950s styles, adapting patterns only slightly to accommodate modern figures and using comfortable modern fabrics and construction techniques. Their products aren't only purchased by vintage devotees either: after many movie stars were captured by paparazzi lenses, flashing unflattering modern shapewear under their red carpet gowns, women everywhere have been seeking a sexier alternative, something What Katie Did has in spades.
The brand's Collection 8, which features new Hollywood satin loungewear and the beautifully designed new Swiss Dot range as well as a host of their most popular designs, goes live on both the What Katie Did UK and US sites at the same time. It's the perfect excuse for customers across the world to indulge in a bit of old-fashioned glamour this fall.
###
No comments:
Post a Comment