Capsule?s new venture isn?t a stretch for a brand development firm with experience working for companies like Fisher-Price, 7-Eleven, Target and Fritzie Fresh. CapsuleShak is populated with items created to inspire laughter, curiosity, and conversation. The four introductory lines are CocoaMang, OuterSpice, CapsuleCreatures, and Buck?n Jim?s, with RoadKill Diner currently in development.
CocoaMang is a Mexican rebel who packs a pair of pistols and a step stool. Try his spicy cocoa mix and you will likely be spreading his legend with a signature CocoaMang tee shirt. Alien meat anyone? Outerspice is idea for the chef who maintains a sense of humor or extraterrestrial paranoia. The CapsuleCreature tee shirts are great for a visit to the DMV or when you pick up your anxiety medication. Browse the store and you?ll likely find yourself chuckling loud enough for the other cubical to hear you.
?We have given spices out as gifts for many years and after numerous requests to purchase the spices we decided it was time to make them available to the consuming public,? comments Capsule Founding Partner Brian Adducci.
Capsule combines hard-nosed, no-nonsense business and marketing expertise with a highly creative process, resulting in insightful design solutions. The Capsule process balances the rational and the emotional and transforms strategy into tangible outcomes that earn loyalty. Capsule?s clients include Fisher-Price, Honeywell, HoMedics, Red Wing Shoes, Fritzie Fresh, Byerly?s, and Cargill.
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